AIM Awards return to The Roundhouse ceremony with new categories – Reuters
After showing remarkable resilience throughout the pandemic, 2022 has begun with cautious optimism across the industry, and with the return of live broadcasts, there’s no better way to celebrate.
than together. Now in its 12th year, the AIM Awards once again aim to honor key players in our diverse industry.
With submissions now open, this year’s categories have been refreshed with new additions and updates of the various prizes up for grabs. Now totaling 20 accolades, new categories include Music Entrepreneur Of The Year and Best Independent EP/Mixtape, which open the awards to celebrate innovations through the different ways artists choose to express themselves. Further recognition of innovation in the independent music landscape is recognized in other changes, with Best Small Label changing its name to Best Boutique Label, and Best Creative Packaging becoming Best Creative Campaign. More positively, Best Live [Streamed] Act is now the top live performer, which includes both online and in-person performances, alongside a host of returning favorites such as top independent album and One To Watch. After Paulette Long’s well-deserved inaugural victory last year, the Diversity Champion award will also return.
Submissions are open to all and free to AIM Rights Holders and Distributors. One To Watch, Best Independent EP/Mixtape, Best Boutique Label, Diversity Champion, Indie Champion and Music Entrepreneur Of The Year are free for everyone.
The deadline for submissions is 11.59pm on Tuesday 26th April 2022. Submissions can be made via www.aimawards.co.uk
This year’s event follows in the footsteps of 2021’s lively virtual ceremony, when Arlo Parks (Transgressive) and ENNY (FAMM) won two awards each alongside Elkka (Femme Culture), Fontaines DC (Partisan) and Joan Armatrading CBE (BMG), which garnered the Powerful Outstanding Music Contribution. There were also memorable performances using augmented reality, with Tricky (!K7), Working Men’s Club (Heavenly), ENNY and Lava La Rue (Marathon Artists) on stage.
AIM CEO Paul Pacifico said: “While our community still faces many challenges, 2022 feels like the year to reflect on the ingenuity and strength each has shown to get here. . I am especially thrilled that we can come together and celebrate in person in such an iconic location. As always, the AIM Awards will celebrate the diversity, innovation and ingenuity of everyone in the independent music world who continues to release the most cutting-edge music in the world, from artists to labels and teams. behind them.
AIM thanks its annual Platinum Partners, all of whom return as category sponsors at this year’s AIM Awards: Amazon Music (Innovator Award), Meta (Best Independent Track), Merlin (Outstanding Contribution to Music), PPL (Most Played New Independent Artist), Spotify (Best Independent Album) and YouTube Music (UK Independent Breakthrough). Annual Platinum Partner support helps make AIM’s annual programming possible, including the AIM Independent Music Awards.
BBC Music Introducing will also resume its sponsorship of the Local Heroes award, which debuted in 2021 and has highlighted those who have gone above and beyond to put their region on the map.
Full list of 2022 award categories:
Best Boutique Label (FKA Best Small Label)
Music Entrepreneur of the Year (New Category)
UK Independent Breakthrough in association with YouTube Music
Best Independent Video
Best Independent Track in association with Meta
Best Independent Remix
Best Independent EP/Mixtape (New Category)
Best Independent Album in association with Spotify
Better [Difficult] Second album in association with BBC Radio 6 Music
Best Creative Campaign (FKA Best Creative Packaging)
Best Live Performer (FKA Best Live [Streamed] Act)
One To Watch in association with BBC Music
Innovator Award in association with Amazon Music
Outstanding Contribution to Music in Association with Merlin
PPL Award for Most Performed New Independent Artist
Best Independent Label
Local Heroes Award in association with BBC Music