Black music industry icon reveals how he helped Prince, Quincy Jones and more
(BlackNews.com) — In his new memoir titled A golden past -and- a platinum future, author Teddy Astin reveals his monumental journey from 6-year-old newspaper boy to Warner Brothers Records warehouse. Eventually, he became a mailroom supervisor in Atlanta, then was hired into the company’s boardroom in Burbank, Calif., as an award-winning record promoter.
With an impressive work ethic and creative approach to the music industry, he has boosted record sales for some of the world’s most popular artists across multiple genres. In fact, he worked with artists like Prince, Morris Day & The Time, Vanity 6, Sheila E, Zapp with Roger to Madonna, Quincy Jones, Miles Davis, Tevin Campbell, James Ingram, Patti Austin, Bob Marley, Sly Stone , Larry Graham, Donna Summer, Sylvester, Chaka Khan, Ashford & Simpson, George Clinton, The Funkadelics, Bootsy’s Rubber Band, Rod Stewart, Ice-T, Biz Markie, Big Daddy Kane, Michael McDonald, Al B. Sure!, Karyn White, George Benson, Earl Klugh, Bob James, Foreplay (with Bob James, Lee Ritenour, Nathan East and Harvey Mason), Al Jarreau, David Sanborn, The Isley Brothers, Joe Sample, Rose Royce, Frankie Beverly, Jennifer Holiday, Keith Washington, Atlantic Starr, Jasmine Guy, The Force MD S, Club Nouveau, Tom Tom Club and many more.
Astin has received over 50 gold and platinum albums in recognition of his contribution to the success of their careers. (Gold [sales over 500,000]Platinum [sales over 1,000,000]Multi-Platinum [1,000,000+] Records & Dimond Sales 10,000,000+). Additionally, each artist has received nominations and awards from the NAACP Image Awards, BET, MTV, Soul Train Awards, American Music Awards, Tony Awards, Billboard Music Awards, and Grammys Awards. Some have even been inducted into the prestigious Rhythm and Blues and Rock & Roll Hall of Fame.
His book, A golden past -and- a platinum future, symbolically depicts the journey from his landmark accomplishments in the music industry, including WBR’s Promotional Person of the Year, 5 times and MVP. Recently, Astin was inducted into the National Black Radio Hall of Fame (NBRHOF) for the incredible promotions he has done with radio stations all over the United States, along with countless other awards and accolades to mention here. However, they are all listed in the book.
Astin shares with his readers the stardust of his two exciting decades in the music industry and includes an impressive collection of archival photos with artists with whom he has created close ties and special relationships. A highlight is his story of taking an unknown young artist known as Prince on his first promotional tour, and the rest is history.
Astin also documents his subsequent entertainment ventures over the years, including operating one of Atlanta’s top live music clubs in Metro Atlanta, “Teddy’s Live”. Pioneered new revenue streams for urban radio through Non-Traditional Revenue (NTR) and his current work at TLA Real Estate Consulting, focused on preserving homeownership and generational wealth in communities.
Astin recently received the Presidential Volunteer Service Award from President Joe Biden. Astin has long been a champion of his hometown of Atlanta and has worked tirelessly to create a mutually productive bridge between the city and the music industry. He was also tasked by Mayor Maynard Jackson with playing a key role in creating initiatives to make Atlanta the entertainment mecca for the film and music industry as it is today, especially as a precursor to Tyler Perry’s studios and a prime location for other prominent filmmakers. Record labels, producers and recording artist.
Astin also includes his personal encounters or opinions on other key figures from the city’s past, present and future, including former President Jimmy Carter, who officially designated June as Black Music Month. at a White House event Astin attended; media mogul Ted Turner; baseball icon Hank Aaron; and voting rights activist Stacey Abrams. He also cites Clifford (TI) Harris), Mike (Killer Mike) Render and Rick Ross, who are part of the new breed of hip-hop artists who are making a difference as leaders and entrepreneurs in the Atlanta community.
Whether you want to know how records become hits or get behind-the-scenes stories from your favorite hitmakers or learn more about the little-known industry and history of Atlanta music and film, Teddy Astin’s book is an entertaining, informative and inspiring read.
Astin says his book is the start of something really big.
“It’s the kind of book documentaries and movies are made of,” says Astin.