How the music industry is becoming more eco-friendly
The pandemic has forced large gatherings of people to take a back seat or, more realistically, get out of the car altogether. Now concert tickets are bought as if they were old-fashioned.
The large number of touring artists and music festivals translates to increased carbon emissions. British researchers found that from a combination of five touring artists, 19,314 kilograms of carbon dioxide were added to the environment in just six months – the equivalent of taking 20 return flights from London to New York .
There has been a push in the music industry to be more sustainable when touring, particularly from Billie Eilish, Harry Styles and Lorde. All three joined REVERB, a non-profit organization dedicated to making live music more environmentally friendly. The non-profit organization has “greened” more than 250 visits.
REVERB’s mission statement website “By uniting the music we love, tackling the environment and the social issues we face, REVERB is a non-profit organization dedicated to empowering millions of individuals to take action for a better future for people and the planet.”
The organization has initiatives such as the possibility of earning articles signed by the artists just for signing up to the mailing list.
Each REVERB partner location sells reusable water bottles. With the purchase of a bottle of water, fans donate money to the organization in the fight against climate change. Plastic straws have also been banned from these venues and water refill stations have been placed around the hall for an accessible and sustainable way to stay hydrated throughout the show.
Other efforts include setting up composting stations, hosting “action villages” for organizations, and donating unused items such as toiletries.
Izzy Padilla, a UA junior specializing in news media, attended four of Harry Styles’ “Love on Tour” shows last fall, where she said Styles encouraged fans to be environmentally conscious.
“There were reusable products such as eco-friendly tote bags and reusable water bottles,” Padilla said. “I personally love when artists make their gigs eco-friendly because it shows they care about such a huge issue facing the Earth.”
Padilla said all tickets were mobile.
Live music is believed to be a significant contributor to the climate crisis facing the Earth today. Recent search suggests that it releases around 405,000 tonnes of greenhouse gases each year. Transporting artists and fans is considered the greenest part of live music events.
Concerts aren’t the only music events that are beginning to take steps to be more environmentally friendly. Music festivals, like Coachella, also consider the health of the Earth.
Massive generators are used to provide round-the-clock electricity for the entire festival, powering sound systems, stage lights, vendor booths and recreational vehicles.
According to The desert sun, Coachella creates 107 tonnes of waste, of which only 20% is recycled. The festival attracts around 125,000 music lovers from all over the world. Not to mention that it takes place in a desert, which means that many plastic water bottles are used during the festival.
According to a study by Yale University and George Mason University, the age demographics of those who attend these festivals are the same as those most concerned about climate change.
The popular Californian festival takes this into account. In 2020, Coachella announced that he would take steps to be more environmentally friendly, including using reusable water bottles to reduce the amount of plastic waste.
They have implemented a new initiative for this year’s two-weekend event. Coachella has announced its campaign titled For our planet, a call to action to make the festival more eco-responsible. The goal that Coachella is trying to achieve is “to account for our emissions, save water and divert waste”. For Our Planet encourages fans to commute and carpool to the festival and use the recycling bins that will be placed on the grounds.
Coachella’s For Our Planet has giveaways to motivate more fans to get involved with the project. “Carpoolchella” rewards fans who come to the event together. The festival also rewards attendees for camping rather than going back and forth throughout the weekend. Some of the prizes include backstage passes and artist merchandise.
Coachella partners with Global inheritancea non-profit organization that develops creative experiences that inspire people to take action on global environmental and social issues.
“We have partnered with Global Inheritance for over a decade now to develop environmental and educational programs to bring attention to global issues such as climate change,” Coachella’s mission statement said. .
Other festivals have also moved towards sustainability. In 2017, Chicago’s Lollapalooza won the Illinois Sustainability Award. It partners with REVERB and combines respect for the environment with the importance of music.
In 2018, there were over 14.6 million tons of recycled materials and the festival avoided plastic bottles with refillable water stations.
MJ Miller, a UA sophomore majoring in news media, said the celebrities’ focus on sustainability is making fans care more about the environment.
“The last thing on everyone’s mind is recycling and taking care of their trash when they go to a show, so when the artist makes it a big deal, people will follow that lead and make a big deal out of it too. case,” Miller said.
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