Logitech and Bretman Rock Host the First Music Awards Show in the Metaverse, Featuring Lizzo’s First Performance on Roblox
NEWARK, Calif.–(BUSINESS WIRE)–Logitech For Creators, a brand extension of Logitech dedicated to empowering all creators to pursue their passions, today announced the second annual Logitech Song Breaker Awards, the premier music awards show on Roblox (NYSE: RBLX). The awards honor groundbreaking creators who are shaping pop music through dance challenges, memes and trends they’ve created and shared on social media, especially TikTok and YouTube, over the past year. The show will premiere on Roblox on Saturday, April 30 at 10:00 a.m. PST with three additional performances throughout the weekend. The pre-show experience opens today.
The Song Breaker Awards show is one of many creator experiences as part of Logitech For Creators’ global “Together We Create” campaign, which shares its vision for collaborating with creators to shape the future of creation. whole.
The immersive world is designed right from the pixel as a fun, creator-centric experience for the community to engage and play with their favorite creators in unexpected ways. The Song Breaker Awards will be hosted by digital artist Bretman Rock. Iconic artist and multiple GRAMMY® award winner Lizzo will also be making her metaverse debut on the Song Breaker Awards stage.
“I had so much fun collaborating with Logitech For Creators on the show,” Rock said. “I’ll be hosting, so you already know you’ll be entertained. I’m thrilled that the community is joining us in celebrating amazing and talented artists together!”
Lizzo, who premiered her new song “Special” as part of Logitech CHALLENGE LOGIC campaign earlier this year, will perform the track on stage at the awards show.
“I’m thrilled to make my metaverse debut with Logitech and perform ‘Special,’ which is a song that means a lot to me,” Lizzo said. “As a musician and creator, I love that the Logitech Song Breaker Awards show recognizes the unique talent of all creators and how each of them impacts pop culture and music.”
Other creators coming together for this year’s celebrations include Roblox’s Princess Peachy MeganPlays, Twitch streamer Shroud, and musician and activist Jaden Smith. There will also be a musical performance by singer-songwriter GAYLE, best known for her Billboard no. 1 press “abcde-forget -u”.
In the pre-show experience on Roblox, fans can ride epic roller coasters, collect Creator Coins, earn badges through gameplay to unlock special items, take an XL selfie photo with friends, pass time at the Creator Society Cafe and CHALLENGE LOGIC Kick back and shop for exclusive merchandise like Pop Key Hats, Litra Glow Wings, and Lizzo Concert T-Shirts for your avatar in the Logitech For Creators Virtual Store. Proceeds from all digital merchandise sales will benefit MusiCares®, the leading music charity. Founded by the Recording Academy in 1989, MusiCares acts as a safety net supporting the health and well-being of the music community.
For this year’s awards, Logitech and Bretman will spotlight 10 creators. These creators appeared on the Billboard Song Breaker Chart, a monthly music industry chart co-created with Logitech For Creators, to shine a light on the forward-thinking creators who are driving music consumption through content creation and disrupting positively the traditional music business model.
Winners include ‘Creators’, creators who have started trends, dances and challenges, and ‘Amplifiers’, popular creators who are responsible for amplifying challenges for their audience and the community. Winners include:
Cost n’ Mayor – “Let’s Groove” by Earth, Wind, & Fire (Remix). Husband and wife Austin and Marideth Telenko also worked with Logitech to capture the choreography of all the winners, to turn them into emotes on Roblox.
David Vu – “Get Into it (Yuh)” by Doja Cat, Creator
Dreya Mac – “Own Brand Freestyle” by Dreya Mac; Author
GAYLE – “abcde-forget-u” by GAYLE; Author. GAYLE will receive the Song Breaker of the Year Award. His song had the biggest impact on the Billboard Song Breaker Chart, appearing on the chart for three consecutive months.
JuucyJ – “Might Be – Remix” by DJ Luke Nasty; Author
JVKE – “This Is What It’s Like To Fall In Love” by JVKE; Author
Noah Beck – “Dinero” by Trinidad Cardona; Booster
Vano 3000 – “Get Away” by VANO 3000; Author
Walker Hayes – “Fancy Like” by Walker Hayes; Author. Hayes is nominated for his first GRAMMY Award this year. During the pandemic, Hayes and her family made TikTok videos for fun, creating dances for several songs from her album. Her TikTok video for “Fancy Like” received over 2.5 million likes, which made the song a viral hit.
Tracy Joseph – “Love Nwantiti” by C-Kay; Creator
“This year, we pushed the envelope while continuing to reimagine what a creator-focused awards show could look like,” said Meridith Rojas, global head of talent and entertainment at Logitech. “In building this immersive program in the metaverse, we are inspired by online communities leading the way to Web 3.0. It’s not a one-way conversation, it’s a two-way experience bringing creators and their communities together to create. »
“We’re always looking for new ways to deliver unique and immersive experiences to our community,” said Jon Vlassopulos, Roblox Vice President and Global Head of Music. “Logitech hosting the first-ever music rewards show on Roblox is exciting as we continue to push the boundaries of creativity on our platform and celebrate creators around the world.”
Attend the Song Breaker Awards
The Song Breaker Awards will premiere Saturday, April 30 at 10 a.m. PST, with three additional performances on Saturday at 1 p.m. and 5 p.m. PST, and Sunday, May 1 at 9 a.m. PST.
The Pre-Show Experience and Logitech Store open today on Roblox. Watch the trailer and pre-show experience at roblox.com/songbreakerawards.
About Logitech for Creators
Logitech For Creators is a brand extension of Logitech that helps all creators pursue their passions by unleashing their extraordinary potential and ability to shape culture. #TogetherWeCreate is our vision to collaborate with creators to shape the future of creation together. We celebrate creators and put them at the heart of everything we do, and support them with our products and services. Logitech For Creators brings together Blue Microphones, Mevo and Streamlabs, brands that have always served creators with their tools.
Founded in 1981 and based in Lausanne, Switzerland, Logitech International is a Swiss public company listed on the SIX Swiss Exchange (LOGN) and the Nasdaq Global Select Market (LOGI). Find Logitech For Creators at www.logitech.com/creators, the company blog, or @LogitechC.
Logitech and other Logitech marks are trademarks or registered trademarks of Logitech Europe SA and/or its subsidiaries in the United States and other countries. All other trademarks are the property of their respective owners. For more information about Logitech and its products, visit the company’s website at www.logitech.com.