Opinium Hires Music Industry Economist for New Unit

Opinium Hires Music Industry Economist for New Unit

April 22, 2022

London-based news agency Opinium has hired music economist Chris Carey to lead its new music, media and entertainment division.

Opinium was founded in 2007 and also has offices in New York. The firm offers qualitative and quantitative research and advisory services in five practice areas: brand and communication, product and service development, stakeholders, market intelligence and thought leadership. It also owns and operates UK consumer, IFA and small business panels, and runs an omnibus which surveys 2,000 UK adults in each wave. In December, Opinium received the Agency of the Year award from the Market Research Society.

The company’s new Music, Media and Entertainment division will focus on the evolving relationship fans have with entertainment and creators, initially relating to live music and the recorded music industry, then expanding into examining drama, comedy and podcasts. Carey (pictured) joins after a long career in the music industry, including as Head of International Marketing at TicketSwap, Director of Global Insight at Universal Music, Director of Global Insight at EMI Music and Senior Economist for PRS, as well as consultant roles with Spotify, Sony, The O2 and Hipgnosis. He also founded the FastForward music conference, which was held in London, Amsterdam and Sydney.

Alongside her new role, Carey will continue her part-time role as Chief Economist for LIVE, the trade body representing the UK live music industry, and continue as a mentor for the technology incubator musical Abbey Road Red. Opinium CEO James Endersby comments: “After another year of strong growth, Opinium is delighted to attract the most ambitious new talent to support current and future music and entertainment customers. Chris has a great passion for the creative industries, I’m absolutely thrilled he chose to join our agency, and I know our clients will feel the same.”

Website: www.opinium.com.

Comments are closed.