“Southern music videos have started to bring in a lot of trouble”

CHENNAI: The song is praised for its grandeur and fast dance steps. “We wanted Vaadi En Chellakutty to be known for his greatness and we achieved that. People called me and my co-producer Vilva and talked about making a great song in just under two days. I’m a big fan of big movies and brass band. When we decided to make this video, I was imagining how this song would have been in a Vijay movie or an Ajith movie,” he says. Vaadi En Chellakutty might have been the music video with the biggest unity in Tamil lately. “We shot the video with over 200 people on set and we were able to achieve what we had planned,” he adds.

GV Prakash sang for Vaadi En Chellakutty which raised the mood of the number. “I’ve been associated with GV and his work for a while now. I’ve designed a few of his songs and background music before. When we approached him for this, he stepped forward to do it for us. He had also sung for one of my previous singles and I am happy that our association will continue with Vaadi En Chellakutty as well,” AJ says. “It’s a lot of pressure. We have to keep the visuals in mind and the music has to be in sync with them in the final release. However, Vilva and I managed to do that.”

He also says that music videos made recently in the south are on par with videos made in Hindi and Punjabi. “There was a time when Hindi music videos were blown away with their grandeur and the returns they brought. Since the pandemic, many music videos have been made in the south and they have been commercially viable. now the ticket to the cinema for aspiring directors this is the minimum guarantee you could show a producer as part of the portfolio we are working on a big movie next and Vaadi En Chellakutty has been a huge learning curve,” he concludes.

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