Adele’s producer Inflo will receive BRIT Product of the Year – Reuters
Adele’s producer Inflo is set to receive the BRIT Producer of the Year award.
The studio magician, from music collective Sault, became the first black winner of the award.
Inflo – whose real name is Dean Josiah Cover – wrote and produced three songs with the 33-year-old Grammy winner for her comeback LP, ’30’; ‘Woman Like Me’, ‘Hold On’ and ‘Love Is a Game’.
The songwriter and multi-instrumentalist is also known for working with Little Simz and Michael Kiwanuka, who have praised Inflo.
Simz, who worked with Inflo on his 2019 Ivor Novello Award-winning album ‘Grey Area’, said, “Flo is a true creative in every sense of the word. Music is in his DNA. He really loves, lives and breathes this. There is no one who deserves this award more.”
And regular contributor Michael commented: “As a producer, Inflo is a breath of fresh air for an artist trying to find his own voice. He helps you find what you want to say and always puts his stamp on it. the work that always elevates the music.”
Inflo thanked non-white producers who came before him for “leading the way.”
He added: “As the first black music producer to win a BRIT for Best Producer, I feel honored to be part of the change. All black producers before me, I’m in awe and have studied you. I’m you. Thank you both for leading the way and for your integral contribution to British music.”
Inflo will receive his award during the Red Carpet show on ITV2 between 7pm and 8pm on February 8, at the O2 arena, which airs exclusively on ITV and ITV Hub. The show will be hosted by Clara Amfo and Maya Jama.
Adele and Simz have both received multiple nominations for the upcoming BRIT Awards with Mastercard.
“30” and “Sometimes I Might Be Introvert” by the latter will compete for the biggest prize of the evening, the album of the year, and the two stars are in the running for the artist of the year.
Adele also received Song of the Year nominations for ‘Easy On Me’ and Best Pop/R&B
Simz, meanwhile, could walk away with best hip-hop/grime/rap and best new artist.
The Likes of Liam Gallagher, Grime star Dave and Rising Star Award winner Holly Humberstone are set to take the stage in the evening.
Meanwhile, for the first time in awards history, a number of winners will be honored with NFTs designed by artist MRE.
Fans can purchase the digital collectibles for just £10 each the day after BRITS via brits.serenade.co.
All proceeds will benefit the BRIT Trust.
The 2022 BRIT Awards with Mastercard will be broadcast exclusively on ITV and ITV Hub and hosted by Mo Gilligan.
YouTube Shorts is the Official Digital Music Partner and YouTube will be hosting live streaming and behind the scenes action.