All Africa Music Awards (AFRIMA) appoints Nicolas Pompigne-Mognard, founder of APO Group, to its international committee

APO Group

APO Group (, the pan-African leader in communications consulting and the distribution of press releases, is pleased to announce that its Founder and President, Nicolas Pompigne-Mognard (www.Pompigne-Mognard. com) has been named to the All Africa Music Awards (AFRIMA) International Committee ( – the largest music awards event in Africa.

The AFRIMA International Committee is a group of music professionals and other leading African players. The International Committee, alongside the African Union Commission, organizes the annual AFRIMA Awards which recognize the best African talents in various musical genres and from all corners of the continent.

The 2022 AFRIMA Awards will be held from December 8-11, 2022 and will conclude with a scintillating ceremony which will be broadcast live in over 80 countries around the world.

APO Group was recently appointed ( AFRIMA’s Official Public Relations Agency with a mission to introduce the African music industry to a new global audience of music fans.

In his role on the AFRIMA International Committee, Nicolas will draw on his extensive experience in African business and communications, having founded APO Group in 2007 and seeing it grow into the only truly pan-African public relations consultancy with a reach in the 54 African countries.

Nicolas and APO Group have forged relationships with some of the most important public and private institutions, sports organizations and multinational corporations operating in Africa, which places them well placed to help AFRIMA achieve its core mission of an Africa peaceful, prosperous and integrated through the celebration of excellence in African music and culture.

For decades, Africa has been instrumental in shaping the global music industry. Genres from rock to hip-hop to bluegrass all have their origins in traditional African styles and the music created by enslaved Africans in America.

Today, the African music industry is growing rapidly, and the growing popularity of African-origin music on the global stage is creating a pathway to increased business opportunities and sustainable growth for African economies.

Data from Apple Music’s streaming service shows that African DJ mixes have increased by more than 500% from August 2021 to August 2022, while African electronic genres like Afrobeats, amapiano and Gqom are generating a considerable number of followers.

Both APO Group and AFRIMA are champions of African culture and work tirelessly to bring the most positive African stories to light.

Other members of the AFRIMA international committee include Rikki Stein, former personal manager of Afrobeat legend Fela Kuti.

“We are delighted to welcome Nicolas to the international committee of AFRIMA,” said Michael Dada, President and Executive Producer of the All Africa Music Awards (AFRIMA). “As Founder and Chairman of APO Group, Nicolas has always been committed to changing the narrative of Africa and elevating the continent on the global stage.”

“AFRIMA is an extremely important organization within the African music industry,” said Nicolas Pompigne-Mognard, Founder and Chairman of APO Group. “It provides a global spotlight for top African talent and demonstrates the universal power of music as a symbol of hope and unity for the African continent. I am delighted to join the AFRIMA International Committee and work with d other people who share my vision to help Africa realize its potential.

This is a joint press release by APO Group and the All Africa Music Awards (AFRIMA).

Distributed by APO Group on behalf of APO Group.

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About APO Group
Founded in 2007, APO Group ( is the pan-African leader in communications consultancy and press release distribution. We help private and public organizations to build their reputation and increase their brand image in target countries across Africa. Our role as a trusted partner is to leverage the power of media and build tailored strategies that enable organizations to deliver real and measurable impact in Africa and beyond. The trust and recognition given to APO Group by global and multinational companies, governments and NGOs drives us to continuously improve our value proposition in Africa to better meet the needs of our customers. Among our prestigious clients: Facebook, Dangote Group, Nestlé, GE, NBA, Canon, Coca-Cola, DHL, Marriott Group, Ecobank, Siemens, Standard Chartered, Orange, Jack Ma Foundation, African Development Bank, World Health Organization , Islamic Development Bank, Liquid Intelligent Technologies, Rotary International, Kaspersky, Greenpeace…

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