Are these the most stylish music videos of the past year?
You know what’s fun? IRL Awards Ceremonies. Celebrities no longer have to sit in front of their laptops in a dress no one can see, with full face makeup. Instead (provided they’re likely to win), they get a nice seat at a round table covered in food and booze and hopefully a trophy or two. Acceptance speeches aren’t interrupted by poor Wi-Fi and unfortunate tech misfires, rather they’re interrupted by disgruntled real-life losers, and that’s a whole lot more interesting! An awards ceremony taking place in person this fall is the UK Music Video Awards 2021: a celebration of the best directors, producers, performers, stylists, cinematographers and more – there are 38 categories in total – who dabbled in the music industry last year, against all odds. And you know what? They have just announced their appointments.
Shortlisted artists whose videos have multiple nominations include Pa Salieu, Lil Nas X, Dua Lipa, Little Simz, Megan Thee Stallion, Joy Crookes, Doja Cat and Berwyn. At the very top of this hot list is Little Simz, with five full nominations — three for “Introvert” (which we told her about here) and two for “Woman,” the beautiful, self-directed celebration of her friends and family, which featured starring Jordan Dunn, Kesewa Aboah and fellow nominee Joy Crookes. Remember how Pa Salieu’s video “My familywas? Its Nigerian British manager Femi Ladi was rightfully nominated for Best New Director. And there are many more where that came from.
For the seventh year in a row, iD is sponsoring a category that focuses on something that can really make or break a music video: fashion. And so, without further ado, the nominations for Best Wardrobe Style are: Beyoncé’s”Girl with brown skin”; “Priya Ragu”Lemon Chicken Rice”; “Joy Crookes”My feet don’t fail me now”; Problems Wanted”Lone cowgirl”; “Tommy Cash”Racked“and Little Simz'”Women”.
I’m sure you’ll agree that all of them really deserve this award, but unfortunately we can’t break it to pieces at the Cady Heron Crown and distribute it in the batch. No, at the Roundhouse in London on the night of November 4, 2021, someone has to win! To manage here for full nominations in all categories, and check back soon when we let you know the results. Until then, rewatch these six insanely trending music videos. Yes, even “Racked” by Tommy Cash, which consists mainly of medieval armor and robes. The effort! The carrying power that has!