Challenges Facing Emerging Artists in the Nigerian Music Industry

Nigeria is blessed with talented musicians across the states: those who have reached the mainstream and those who strive for the big stage. The latter are nicknamed “up-and-coming artists” working day and night, hoping one day to get noticed.

As you struggle as back and forth artist, there are difficulties that you expect during your journey in your musical career. However, there are still many other challenges that you can encounter, sometimes you can expect them, but the intensity at which such challenges can happen to you throws you off balance. This article is here to expose you to those challenges and prepare you for the unknown.

Lack of funds

Each challenge discussed in this article is effective for a musician’s career. However, lack of money to record high-quality songs, promote your music, or brand content seems to take the lead among these factors. Although money is not the first thing you need to start your music career, money only plays the role of catalyst for every successful move you make towards your music career; the key starting factors are “talent and zeal”

Artists like the legendary “2baba” and party jam magician “Timaya” started from the grassroots; No connection, no money and poor access to social media.

No one doubts that if you have enough money you can easily pay a music star like Drake to collaborate and become famous, but how many up-and-coming young artists in Nigeria have what it takes…? Also, signing “already created artists” only brings fame or popularity, if you lack talent and consistency, you can always find your way back to mid level after several hit songs.

Ignoring

Lack of knowledge or awareness of musical careers causes artists to burn calories working hard instead of working smart. Your ability to research items like this as an up-and-coming artist shows that you are not a victim of the aforementioned challenge.

Some artists don’t have a music career guide, they don’t know what to do and still don’t know how to go about it with the little they know; the talent may be there, but how to use it can be difficult for these artists. You can research how to excel as an upcoming artist in the Nigerian music industry.

Bad Education

Education is not a major challenge for upcoming artists as we speak, although it gives you the formal knowledge you need for your musical career. It will be agreed that there are better lyricists in music schools than those who are uneducated. Some artists can only compose good songs in their native language, such flaws can cause your audience to shrink. For example, singing in a purely Igbo language orients your music only towards “Igbos” since not everyone understands your lyrics.

It is safe to point out successful artists who are not educated, but that will definitely not make it into the list of top 20 musicians in the Nigerian music industry, which means education prepares you to not only become the best , but the best of the best. globally. You can’t win a Grammy Award with a Hausa or Yoruba song.

Low self-esteem/pride

Competition in the modern music industry is an obvious fact, but as an up-and-coming artist you need to focus on what you know best or what you think you should do, allow fans to make the comparison , it is their hobby. Comparing yourself to other artists or successful artists limits your ego to being bigger than them, you start to see their success as an end destination you should reach – a pure low self-esteem scenario.

There’s no motivation stronger than the voices ringing in your head, young artists’ inability to believe in themselves leads to copyright infringement.

Copyright

Having a mentor in the industry is a good idea. But copying their musical model or their life won’t necessarily work for you as an up-and-coming artist.

Entering the industry with the same style of music as Burna Boy, for example, can only give the up-and-coming artist a lesser recognition problem because he cannot compete with such established stars. In such a scenario, the only useful advice is to adopt a unique or modified pitch for your audio tracks. Being known for a particular sound, a fake voice doesn’t have to sound like a star.

Additionally, some streaming platforms like Spotify, Apple Music, or Boomplay don’t support cross-artist writing, which means your content can’t be published or broadcast to the public, limiting your chances of gaining notoriety.

Procrastination

Procrastination is the natural assassin of opportunity. This challenge is not only for the next generation but also for the big stars, procrastination, delaying the execution of something (related to music in this case) results in reduced performance on the victim’s side.

The only difference between success and failure is the ability to act; you need consistency to keep up with requests for new videos, freestyles, or whatever content you’re known for. When there’s competition between artists, procrastination can demote a music star from “grace” to “grass.”

“Never put off until tomorrow what you can do today”

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