Director Josh Hayward joins Believe Media for spots, branded content and music videos
Director Josh Hayward has joined Believe Media’s roster for US and UK representation covering commercials, branded content and music videos. New York-based Hayward has a slew of advertising work that includes brands such as GM, Lincoln, Park Hyatt, Amazon, Sony and collaborations with agencies BLKJ Havas, Droga5 and GSD&M. His commercial work and short films have earned him a Golden Young Director Award at the Cannes Lions, a Vimeo Best of the Month selection, and appearances in Nowness, Boooooom!, Communication Arts, and the FWA.
“Josh’s range from docu-storytelling to building other worlds is what caught my interest,” commented Liz Silver, CEO/EP of Believe. “As we continually adapt our roster of directors, we are excited to welcome Josh to our team and begin building and telling impactful stories together.”
Hayward was last replaced in the United States by Derby. Believe becomes the first production company to handle it in the UK market.
After graduating from design school, Hayward began a career in advertising working for Emmy-winning marketing agency Digital Kitchen. Initially focused on graphic design and animation, as a former musician, Hayward began developing and blending his art to better connect and translate cultural moments.
When Canon 5Ds hit the market, Hayward traded his guitar for one, along with a plane ticket to Kenya, where he joined a childhood friend working in an NGO in the largest slum. city of Africa. Two weeks in and around Nairobi resulted in a series of short films. Selected as Vimeo Staff Pick, Hayward’s film A girl’s life featured young Eunice Akoth who shares her experience growing up in Kibera and celebrates the spirit of those who, in the face of enormous odds, come together to change their society.
Returning to his role at Digital Kitchen, Hayward saw this series of films lead to more directing opportunities and he began overseeing creative teams across the table, live-action and post-production as creative director. His experience spans from concept to execution to the editing room, all with great attention to detail. His work continued to take him around the world where he filmed professional boxers in Thailand and communities in Myanmar. In Yangon, Hayward documented the cultural renaissance taking place in this historic city, capturing a rare glimpse of a country in extreme transition amid democratic and military reforms.
Hayward’s recent work with GMC and Leo Burnett expands the world of the all-new Hummer EV. Shot across Colorado and Utah, the resulting 20 spots create an otherworldly tone ranging from alien landscapes to a futuristic charging station on the edges of the Salt Flats, highlighting the mix of high performance world’s first all-electric, power-off technology and raw power. roadworthy vehicle.
Hayward said, “I can’t wait to experience the depth of expertise and inspirations to come with Believe. Each of their talents takes the craft seriously and are stalwarts in the industry – driving visual innovation, creating iconic works and driving culture forward. After meeting Liz, I felt we spoke the same language about what a really great job should look like and I can’t wait to get started.