Director KC Locke joins UnderWonder for spots and music videos
Creative content studio UnderWonder has added director KC Locke to its roster for US representation covering commercials and music videos. This is the first representation of this type of Locke in the American market. He continues to make music videos in the UK through his own company, Swords and Eagles.
Born and based in Manchester, England, Locke studied cinematography and film production at university and started in the industry on the agency side as a creative director. He has since made a name for himself as a director, working with Mahalia, Burna Boy, T-Pain, Meekz, Ella Mai, Iamddb, Headie One, Ella Eyre, Yxng Bane and Skepta, and enjoyed great success with Ed Sheeran. hit video “Take Me Back To London (remix)”, featuring Aitch, alongside Stormzy and Jaykae. Locke’s commercial and brand credits include New Balance and New Balance Football, Nokia, Red Bull, Adidas, Kellogg’s, Nestlé and Virgin Galactic.
Frank Borin, co-founder and executive producer of UnderWonder, described Locke as “one of the greatest directors in the UK right now”, noting that he “represents his home town of Manchester, working with artists local and international, always creating the most authentic and exciting videos possible. We really look forward to working together.
“Frank and Ivanna [UnderWonder EP Borin] have built an impressive reputation in the world of music videos and commerce,” Locke said. “UnderWonder produces exciting, culture-changing films for some of the biggest names in the industry, and I’m thrilled to work alongside this roster of award-winning directors.”