How BTS, the group changed the Korean music industry

BTS, the K-pop sensation, has announced that they will be taking a break as they begin a new chapter as a group and focus more on their individual projects. Jin, Jimin, RM, J-Hope, Suga, V, and Jungkook reunited for a pre-recorded dinner party, which was streamed on YouTube the day after the group’s 9th anniversary. The hour-long conversation began with sharing stories of their old age and ended with a discussion of the path they want to take as a group now.

What is BTS?

BTS is a 7-member K-pop (Korean music community) group formed in 2013 by Big Hit Entertainment, a fledgling limited league that has now become a Korean entertainment powerhouse.

Bangtan Sonyeondan, which translates to “Bulletproof Boy Scouts” in English, was founded by CEO Bang Si-Hyuk to build a team that can resist social influences and serve as a voice for the younger population.

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“No More Dream”, the team’s debut single, is an aggressive hip-hop track that appeals to the younger generation who don’t have their own dreams, challenging society’s learning norms for Korean youth. .

BTS has found great success in Korea and ultimately the world since their debut, securing their current position as the biggest boy group in the world.

BTS debut

On April 11, 1992, a hip-hop trio named Seo Taiji and Boys appeared on a national South Korean network in a talent contest.

By June 2013 and within a few years, with its eye-catching hits as well as social initiatives aimed at empowering the younger generation, K-pop had become a global sensation.

The group’s rapid rise has been accompanied by a large fan base and worldwide attention, and has also influenced other artists in the Korean entertainment industry.

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Along with numerous awards and accolades, the group has been invited to address the United Nations General Assembly, and a brief recent visit to the White House included talks with US President Joe Biden on ways to reduce violence. against Asian Americans.

BTS is also known for their emphasis on storytelling: As of 2015, a significant portion of their pop songs and supplemental content played into a main story that began with The Most Beautiful Moment in Life, featuring the members of BTS as the youngsters caught up. in heady personal struggles.

What makes the BTS army different?

The band’s global fandom was undeniably influential, and the band forced governments and institutions to sit up and take notice.

Seo Taiji and Boys were pioneers who challenged social rules in musical styles, song topics, fashion and censorship, which was unprecedented for a culture for which music production had been heavily regulated by the government since years.

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In the 1990s, three major music studios started producing idol groups. The idol groups are meticulously perfected to present the highest levels of beauty, dance and musicality.

Idol groups have come to dominate the Korean entertainment industry, but the lives of idols are heavily laden with toxic and abusive components. They have systematically equalized the majority of individual expression and socially conscious music within the framework of the system.

In this atmosphere, a man named Bang Si-hyuk quietly began to build a different kind of studio and cultivate the group that became BTS. “We came together with a common dream to write, dance, and produce music that reflects our musical origins as well as our life values ​​of acceptance, vulnerability, and success,” the BTS frontman said. RM, at Time in 2017.

Tackle real-world problems

ARMY’s organizing and mobilization extends beyond social media to offline projects as well. Many of them are charitable in nature, inspired by BTS’s philanthropic work, which ranges from launching the Love Myself anti-violence campaign with UNICEF to creating individual donations on band members’ birthdays.

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OIAA, which stands for One In An ARMY, is a nonprofit organization that works with nonprofits around the world and encourages microdonations. Its 1st campaign, launched in April 2018 in collaboration with the non-profit organization Medical Teams International, helped provide medical care to Syrians.

What does “BTS ARMY” mean?

It’s a common practice for K-pop communities to give their fans meaningful names: ARMY is an acronym that stands for Adorable Representative MC for Youth and refers to BTS’s original idea of ​​being a voice and a shield. For the young.

However, this specific acronym is no longer commonly used, and ARMY has come to symbolize “army” more literally as the group of fans and supporters who stand alongside BTS. ARMY’s goal is to always support BTS, whether through streaming campaigns or using popular hashtags to celebrate members’ birthdays.

‘I purple you’

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Kim Taehyung, one of the vocalists of the 7-man group, first used the phrase at the group’s 3rd gathering (a fan club event) in 2016. Before ending their performance, Taehyung told fans: “I purple you”, while the cast lighting rays of purple light on the audience.

Fans have used the color purple to express their love for BTS ever since Taehyung coined the phrase.

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