Interview: Director K Makes Historic Afrobeats Clips

Ambition and mad talent propelled Qudus Olaiwola, aka Director K, from his very humble origins in Lagos to the pinnacle of music video making. Starting with nothing more than an iPhone, he managed to create visuals that captured the attention of some of the biggest talents and propelled him to honors such as “Video of the Year” at the Soul Train Awards. and an NAACP Image Award. Starting out in the perpetually bristling clusters of Surelere, Lagos, Nigeria as a phone repairman in his uncle’s workshop, Director K’s curiosity led him to believe he could shoot videos on his iPhone. “I used to get super crazy about iPhones, I used to make iPhones do things that you normally couldn’t do.” Known for his picturesque portrayals and cinematic approach, director K has extended his directing skills to television commercials, collaborating with Africa’s largest cable service, DSTV, and scorching Skepta’s Havana Club collaboration, among others. For now, the reclusive director is focused on creating world-renowned visuals while advocating for recognition of the cinematic workforce and structure within the African film industry.


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