Kendrick Lamar Makes Today’s Best Music Videos, Says Busta Rhymes
In a recent interview with BillboardBusta was asked who he thinks is leading the charge when it comes to making music videos these days, and he wasted no time in mentioning K Dot and his recent video for ‘The heart part 5.’
“That video was special, and they set a bar for the next generation when it comes to the groundbreaking visual impact that me and Missy have always been able to execute,” Busta said of Kendrick’s visual. “The balance between simplicity and complexity is incredibly powerful, and it’s not an easy balance to strike.”
He added: “I’m always looking to see who will come up with stuff that will fuck the hell out of it. So visually, I’m giving Kendrick the crown. And that’s just one of the many things Kendrick gets the crown for. my part right now.
Busta Rhymes is well known for visuals that consistently raised the bar throughout the 90s and 2000s, such as “Put Your Hands Where My Eyes Could See” and “What’s It Gonna Be?!” starring Janet Jackson, so he knows what it takes to produce an attention-grabbing visual.
Some of his accolades include multiple MTV Video Music Award nominations in many categories including Best Hip-Hop Video, Best Rap Video, Best Male Video, Breakthrough Video and more.
As for Kendrick Lamar, rapper pgLang just released the new music video for “Rich Spirit” from his fifth studio album Mr. Morale and Big Steps.
The visual was directed by Calmatic and finds K Dot in an empty house wearing a red outfit with cowboy boots. Before long, he begins to show off dance moves, similar to those he performed on his world tour.
The arrival of the “Rich Spirit” video also comes after Kendrick landed eight Grammy nominations for the album. It earned nominations for Album of the Year, Record of the Year, and Song of the Year for “The Heart Part 5,” Best Rap Album, Best Rap Song, Best Performance Rap, Best Music Video and Best Melodic Rap Performance.
Mr. Morale and Big Steps debuted at No. 1 on the Billboard 200 chart, opening with 295,000 album-equivalent units, equaling 35,000 album sales and 258,000 streaming units. It gave K Dot their fourth No. 1 album and was the first Hip Hop album of 2022 to hit 1 billion streams on Spotify.