Machine_ lands 15 finalist spots at this year’s Bookmark Awards
The IAB SA has just announced the finalists for the 14th Annual Bookmark Awards – and creative solutions agency Machine_ is delighted to announce that it has been awarded 15 finalist spots.
Well known for recognizing digital excellence, and often referred to as the ‘Digital Oscars’, the Bookmark Awards are recognized for their ability to continuously drive the South African advertising industry forward.
“As an agency, we are already extremely proud of the work we have done, and for some really amazing clients too,” says Robyn Campbell, Managing Director of Machine_ in Cape Town, “but to gain further recognition from the IAB means a lot to us.
Machine_ received runner-up spots in several of the eight categories, earning accolades for its work with PepsiCo, Heineken, UCOOK, Sanlam Reality and more. Here’s a full rundown of Machine_’s 15 finalists:
- Content Marketing Strategy: Transactional Venture Capital Services
- Email, direct and inbound marketing: Sanlam Reality
- Use of User Generated Content: PepsiCo Doritos
- Social media campaigns: Heineken
- Influencer marketing: Heineken and Ucook
- Social Media Innovation: Heineken and PepsiCo Doritos
- Craftsmanship – Marketing writing: Ucook
- Crafting – Research: Ucook
- Digital Content Marketing: Transactional Venture Capital Services
- Second Screen Campaign: Heineken
- Employee Experience Platform: Transaction Capital Risk Services
- Brand System or Brandfile Platform: Transaction Capital Risk Services
- Publisher Innovation: Transactional Capital Risk Management Services
The final round of judging is yet to take place, with the awards ceremony being held on Thursday July 28.
Machine_ is a creative solutions agency represented in Cape Town, Johannesburg and Durban, and home to over 100 adventurous spirits. At Machine_, we believe that intuition and intuition are not enough. That’s why everything we do starts with solving a problem. Our solutions are born from human behavior, unique knowledge of the local landscape and consumer data that drives the right insights. Our team of passionate creatives uses them to create impactful and responsible solutions that reach consumers at the right time and in the right place in their connected worlds.