MOBO Awards Return to London to Celebrate 25th Anniversary – Up News Info

The MOBO Awards in association with Lucozade come full circle with a spectacular return to London for an unmissable and triumphant 25th anniversary celebration, live from the OVO Arena Wembley on 30 November.

For a quarter of a century, MOBO has proudly celebrated and uplifted black music in the UK. His 25-year legacy has seen MOBO play a pivotal role in supporting the growth of black British music globally, championing local talent and setting the standard in rap, hip-hop, R&B, soul, grime, drill, gospel, jazz, reggae, garage, drum & bass and beyond.

Lucozade becomes the new main sponsor collaborating with MOBO to boost the positive energy of the event. Lucozade will also sponsor the “Best Song” category.

For its milestone 25th anniversary, MOBO returns to London, where it all began. MOBO Founder Kanya King CBE said: “It’s a proud moment to see the MOBO Awards return to London for our big 25-year milestone, which will see us celebrating our heritage, as well as passing it on to the greatest. 25 years old I put my house and my sanity on the line to make the first MOBO Awards take place at the Connaught Rooms and what an amazing journey it has been.

MOBO continues to grow and create a cultural and social footprint, it will continue to be an agent of positive change in arts, culture, music and society as a whole. Through our career development platform MOBOLISE, we aim to create meaningful change, opportunity and equality in the workplace, level the playing field from entry level all the way up to the boardroom, but there there is still work to be done. Meanwhile, our 25th anniversary show will be the biggest celebration we’ve ever created. I want MOBO to continue to be a beacon for the best talent this country has to offer. Here’s to the next 25 years!”

Since its inaugural ceremony in 1996 at the Grand Connaught Rooms in London, the MOBO Awards have become a staple of the UK calendar and its iconic trophy is now one of music’s highest honours. In recent years it has honored outstanding local pioneers and talent like Dave, Little Simz, Skepta, Ghetts, Headie One, Stefflon Don, Mahalia, Central Cee, Aitch, Ella Mai and many more. Recognizing its unique position in British black popular culture, MOBO in recent years has also expanded beyond music to celebrate talent in the arts and media. It presented an Inspirational award to acclaimed British filmmaker Steve McQueen, Best Media Personality to Chunkz and Yung Filly and Best Performance in a TV Show/Movie to Micheal Ward at last year’s ceremony.

Commenting on the new partnership, Hannah Norbury, Chief Marketing Officer at Lucozade, said: “Our new partnership with the MOBO Awards builds on our brand mission to help everyone unlock their potential and is a great opportunity to recognize the black British talent and to be part of this major cultural moment. We are excited about the opportunity to work with a company that is focused on being an agent of positive change and Kanya’s ambition to make the 25th MOBO Awards bigger and better than ever as they celebrate a milestone anniversary.

Tickets go on sale Friday, October 21 at 9 a.m. at www.MOBO.com/tickets
VIP packages will be available from November 1 on www.MOBO.com

Comments are closed.