‘MTV Video Music Awards’: 1986
Do you remember watching the MTV Video Music Awards the first year they were presented in 1984?
This year MTV Video Music Awards will be presented on Sunday August 28. Now we all understand that MTV no longer specializes in the distribution of music videos. They focus on airing reality shows that appeal to young adults and teens. But in 1984, the first year the awards were given, the short music video was a very exciting development in the music industry and very few rock or pop artists could release a single without a promotional video to back it up. , thanks to the launch of the MTV cable channel in 1981.
So with this year’s awards show coming later this month, I thought it would be cool to take a look at the MTV Video Music Awards “Video of the Year” competitions from the earliest years.
In 1986, one of my favorite music videos from the 80s was up for the top prize. I refer to “Take on Me” by a-ha. He certainly faced stiff competition from talking heads with their video for “Road to Nowhere”, “Cry” by Godley & Cream, and one of the most iconic, memorable and parodied music videos of the decade, “Addicted to Love” by Robert Palmer. No one will ever forget these unsmiling models who didn’t know how to play their instruments, serving as a backing band for the very fashionable Palm.
But it was NOT one of the songs or artists we’ve already mentioned that beat out one of the most creative and technically brilliant music videos of “Take on me.” This video blew my mind as rough comic book sketches became animated and then interacted with live actors. Instead, it was another technically innovative video that took the top honors. The song “Money for Nothing” by Dire Straits ended up claiming the “Moonman.
Watch them both and decide for yourself…
Do you think “Money for Nothing” won the coveted prize of “Video of the Year” because the MTV logo was seen throughout the video? I can’t say for sure, but I think ha ha the video was very creative and memorable.
Check back soon for another look at the MTV Video Music Awards over the decade, this channel actually aired music videos.
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larry martino is the longtime Afternoon Drive personality on 96.3 KKLZ. The views and opinions expressed in this blog are those of Larry Martino and not necessarily those of Beasley Media Group, LLC.