Music industry pioneer Denise Jones inducted into Brampton Arts Walk of Fame

By Karen Longwell

Posted on August 2, 2022 at 10:51 a.m.

Photo via Brampton Mayor Patrick Brown

A large crowd gathered to induct Afro-Caribbean culture champion Denise Jones into the Brampton Arts Walk of Fame.

Earlier this year, the City of Brampton announced that Jones would be inducted into the Walk of Fame posthumously. Jones died after a long illness on December 3, 2020 at the age of 64.

The induction ceremony took place at JAMBANA: One World Festival, a festival founded by Jones, on July 31.

“Denise Jones has spent her life championing Afro-Caribbean culture in Canada and around the world through her company, Jones & Jones Productions, Canada’s first black-led talent and management agency,” tweeted Brampton Mayor Patrick Brown.

A large crowd gathered to watch the induction in Garden Square on Sunday evening.

“We honor Denise Jones for breaking down barriers in the music industry and thank her family for accepting the Brampton Arts Walk of Fame award on her behalf,” said Rowena Santos, Councilor for Wards 1 and 5 from Brampton. “His legacy will live on.”

denise jones

Family members expressed their gratitude for the recognition.

“On behalf of the Jones family, I just want to say a big thank you to the Brampton Arts Walk of Fame for this recognition,” said son Jerimi Jones. “It really means a lot to us and we are very proud to accept this award on behalf of my mother. We hope everyone can join us at JAMBANA as we celebrate her life and the diversity of our nation.

Born in Jamaica in 1956, Jones’ entertainment career began as an actor in several theater productions. She studied communications at the University of Windsor and lived in Sudbury and Scarborough before moving to Brampton in 1997.

Jones & Jones Productions, which Jones founded with her husband Allan, promoted events and helped artists reach wider audiences. These artists went on to achieve gold and platinum sales and win JUNO awards. Jones & Jones produced over 30 concerts and plays each year, talent search competitions.

denise jones

Jones was one of the founders of the JAMBANA One World Festival, one of the largest Afrocentric cultural events in the country, and she was also the first chair of the Reggae category of the JUNO Awards. In 2022, the JUNO Awards posthumously awarded Jones the Walt Grealis Special Achievement Award.

Jones received the Lifetime Achievement Award from the Urban Music Association of Canada, the Bob Marley Memorial Award for her work in entertainment, and was named one of Canada’s Top 100 Black Women.

She also taught the Concert & Festival Management course at Toronto Metropolitan University (formerly Ryerson University).

She was also a longtime member of the Brampton Board of Trade (BBOT) where she served two terms as a director and was actively involved in BBOT’s Membership and Diversity Committee.

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