Music industry vet Craig Dunn launches One Spark Entertainment

Craig Dun. Photo: Peyton Dollar

Veteran Artist and Brand Manager Craig Dunn launched One Spark Entertainment in partnership with mtheory. Additionally, One Spark Entertainment announces the hiring of Nicole Lewis as management coordinator.

Dunn has over 20 years of experience in the music industry, managing artists and creating digital marketing, merchandising, ticketing and fan club campaigns, label operations and development. revenues. He continues to leverage his multi-faceted experience with an award-winning multi-platinum, ACM and CMA artist and long-time client. Sarah Evansas well as the addition of the signed duo BBR Everett.

“The idea behind the name One Spark Entertainment came to me in the middle of the night when I was unable to sleep, excited to start the next chapter of running my own management company. all it takes is a spark to start a fire” came to mind and just didn’t want to leave, no matter how many other ideas I was considering,” says Dunn. imagination or an idea to start a fire. I’m excited to bring my years of artist management, digital, event management, merchandise, on-the-road experience and revenue generation into music, touring, television and literature to One Spark Entertainment as we serve the current roster and grow the business strategically, partnering with multi-talented artists who share the same creative passion and drive to create, to innovate and grow as a team to achieve nd the next level of success. Having known and worked with most of mtheory’s senior team, I’m thrilled to call them partners and bring their expertise and creativity to the roster.

“The senior Nashville team at mtheory have known Craig for over a decade and couldn’t be more excited to be a part of his new venture,” mtheory CEO shares, Carlson cameo. “His forward-thinking approach to management and his team spirit are exactly what we are looking for in our partnerships with managers. Being able to add strategic and marketing resources to the incomparable Sara Evans and rising superstars Everette is just the icing on the cake!

Prior to One Spark Entertainment, Dunn was vice president of Collective Artist Management beginning in 2012 before becoming senior vice president of digital marketing and merchandise company Music City Networks. There he gained experience working with clients, including Lady A, Eric Church, Dierks Bentley, Little Big Town, Brad Paisley, Kelly Clarkson, Kenny Chesney, Toby Keith, Rascal Flatts, and more. During his tenure, he oversaw the artists’ digital marketing, websites, fan clubs and fan-focused events. He also launched a ticketing division to help meet the growing need for presales and VIP ticketing for the company’s client list.

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