Music Videos News | 36th Annual Stellar Gospel Music Awards Boosts BET’s Viewership by 104%
BET has brought together the biggest names in gospel music for an unforgettable evening of dynamic performances and moving tributes at the annual celebration, the Stellar Gospel Music Awards. The “Stellar Awards” was the No. 1 program of the evening on all televisions for black P2+ viewers excluding sports with, 867,000 total viewers on the first evening (Live+3, simulcast on BET and BET Her on 08/01/21). On BET alone, the “Stellar Awards” earned a 0.243 P18-49 rating and 798,000 total P2+ viewers, up 104% year-over-year. , BET alone). BET now offers the 3 best cable awards shows of 2021 for black viewers: “BET Awards” (#1), “NAACP Image Awards” (#2) and “Stellar Awards” (#3) excluding sports.
Hosted by gospel personalities Jekalyn Carr and Tye Tribbett, this year’s ceremony showcased an eclectic mix of gospel legends and industry standard bearers, as well as the unstoppable force of young contemporary artists spreading the good news. new ways. A new generation of gospel artists emerged and came forward during the celebration as a testament to the enduring nature of the genre.
Big winners at the 36th Stellar Gospel Music Awards include Pastor Mike Jr., who was named Artist of the Year and won Rap/Hip Hop Gospel Album of the Year and Urban/Inspirational Single or Performance by the year. Kierra Sheard was honored at the ceremony with Song of the Year and Contemporary Album of the Year, and Maverick City Music won both New Artist of the Year and Album of the Year. . Other multiple Stellar award winners include Jonathan McReynolds, who was named Male Vocalist of the Year, Male Contemporary Vocalist of the Year, and member of a band that won Producer of the Year; and Tasha Cobbs Leonard, whose wins include singer of the year Albertina Walker, praise and worship album of the year and contemporary singer of the year. Among the many highlights of “The Greatest Night in Gospel Music”, Yolanda Adams, Tamela Mann and Avery Sunshine come together to pay a powerful tribute to Lady Tramaine Hawkins, who received the Aretha Franklin Icon Award presented by Toyota. The trio performed a medley featuring well-known Hawkins songs such as “Holy One”, “Changed” and “Going Up Yonder”. The Clark sisters, who received the James Cleveland Lifetime Achievement Award presented by AT&T, also performed rousing renditions of “Is My Living In Vain,” “Blessed & Highly Favored,” “You Brought The Sunshine,” and “His Love.” . The legendary group received three nominations for this year’s Stellar Awards. Kierra Sheard, Sheléa, Christina Bell, Jonathan McReynolds, Mali Music, CeCe Winans Pastor Mike Jr., Jekalyn Carr, Maverick City Music, Jokia, Terrian and Nia Allen also delivered moving performances.
Social media lit up during the event, generating over two million impressions with posts showcasing performances, winners and other notable moments. Audiences and performers alike had the pleasure of returning to an in-person ceremony after the Stellar Awards went virtual last year due to pandemic shutdowns. COVID-19 safety protocols have been adopted as part of the in-person event. The ceremony, held at the Schermerhorn Symphony Center in Nashville, TN on Saturday, July 10, will also air in various markets for national broadcast from August 7 through September 5.
The Stellar Awards not only honor the best performances of the year in the genre, but also honor gospel music icons and those who have been instrumental in championing the gospel industry. AT&T is proud to be this year’s Presenting Sponsor. With support from other sponsors including State Farm (Song of the Year Presenter), Toyota, P&G (Traditional Singer Presenter) and McDonald’s Inspiration Celebration Gospel Tour, the 2021 Stellar Gospel Music Awards are set to be the event gospel of 2021. For additional updates, follow the Stellar Awards on social media and check out their ?website.