Olamide’s influence in the Nigerian music industry and the power of its features

In the Nigerian music industry, there are kings and there are kingmakers. One name we can all agree can confidently take on both roles is YBNL boss Olamide.

Stemming from an artist who gave us several hit songs with incredible albums to his name, Olamide has somehow gone from just an artist to a label boss pushing those signed under him to stardom.

Whenever a conversation like this arises, the first and most important question people ask is “Is it easy to build your own music career and build others too?”

Unless the 33-year-old rap icon wants to explain to us how he’s done it over the years, we may never be able to figure it out. But for some of us, this skill and foresight is worth exploring.

In this article, we’ll take a look at the artists Olamide has successfully taken from “next” status to stardom, as well as those whose power of his feature film has helped boost their music careers.

Lil Kesh

In 2014, Keshinro Ololade popularly known as Lil Kesh became a superstar. Before that, he had success on his single titled “Lyrically” which made waves in Nigerian universities, but his affiliation with YBNL immediately changed the trajectory he was on.

After signing with YBNL, Lil Kesh released a string of hit songs including Shoki – which Olamide himself featured on the remix, winning Lil Kesh two awards as well as top charts – Efejoku, Gbese and his first studio album titled “Yagi”.

Nigerian musician, Lil Kesh.

Speaking during an interview, Lil Kesh revealed how Olamide found him and how the song “Lyrically” was composed.

“Baddo found me was pure grace. I have never been in the industry, I was attending shows and hoping to meet artists. Fam, I was in Bariga when I received the call from Baddo and it was all from “Lyrically” I downloaded the beat online because I had no money and recorded on it.

So far, it’s safe to say that the best years of Lil Leah’s musical career were between 2014 and 2016.

Adekunlé d’or

For someone who loves all things creative, it’s safe to say that Adekunle Gold has paid its share. Her rise to stardom in 2015 was no mistake. He made his way there, first with his cover of One Direction’s “Story of my Life” which he titled “Sade”, then his first official single via YBNL titled “Orente”.

Creating a path to success with his previous songs, Adekunle Gold released his debut studio album in 2016 which featured sixteen songs and big production names such as Masterkraft, B Banks and Pheelz on it.

Adekunlé d'or

Additionally, the album peaked at #7 on the Billboard World Album Chart for the week of August 13, 2016.

In an interview while promoting his album shortly after leaving YBNL, Adekunle Gold praised Olamide as well as YBNL and the impact the two had on his music career.

“YBNL moved me. I had Sade before YBNL and he was already getting popular. When I got signed to the label, we shot the video and it became a sensation everywhere. My signing with YBNL made me brought to London for the first time. It was in 2015. So YBNL changed everything for me. I am grateful to Olamide for all the support and inspiration.

Fireboy DML

All that was needed to showcase Fireboy DML’s talent to the world was an appearance on YBNL Nation’s 2018 collaborative album titled “Mafia Family”. The song titled ‘Jealous’ was later re-released in 2019 to an already buzzing fanbase that Fireboy DML built due to his genius on the song and his affiliation with YBNL. Since then, his story has not remained the same.

He released “What If I Say” with the video directed by TG Omori, then his debut studio album titled “Laughter, Tears and Goosebumps” without guest feature, but managed to get 6 million streams on Spotify three days after its release .

Fireboy DML

From the artist who sang “Jealous” in 2018 to his best track yet titled “Peru”, Fireboy DML has risen to stardom.

In a Twitter post posted by Fireboy DML in 2021, the singer praised Olamide while calling him the “greatest of all time”.

“Forever grateful to Baddo for being such a good human being. Goat 4L.

Asake

If you live under the rock, you would have heard of an artist called “Ololade mi Asake”. He is one of the hottest sensations in the Nigerian music industry right now with a string of hit songs like Sungba, Terminator, Omo Ope, PBUY among others.

Coming from his 2020 single with Zlatan and Peruzzi, who he is now, there are several arguments about Olamide’s influence on his music.

Asake

Asake continues to drop soft music to the ears. Her debut EP, ‘Ololade Asake’ had four songs and they were all great. He followed it up with his debut studio album, ‘Mr. Money With The Vibe’ which topped the charts of streaming platforms worldwide.

In a tweet posted on Asake’s Twitter page, he shares how Olamide changed his life.

“A call from Olamide and everything changed.”

The power of Olamide features

Recently, when popular Nigerian singer, Zlatan Ibile praised YBNL boss, Olamide, we could all relate to it. After all, Baddo, as he is affectionately known, not only helped single artists sign to his label, but also used his influence on songs with others to put them in the spotlight or help them build a larger fan base.

Some of these artists include Zlatan Ibile, Phyno, Bella Shmurda and Portable.

Phyno – Ghost Mode

Phyno and Olamide in ghost mode
Phyno and Olamide in ghost mode.

Phyno in all his rights was already doing good, especially with a feature of his song “Multiplier” with big names like Flavor, Timaya and MI, but a feature with Olamide exposed him to a bigger fan base. wide, especially in the western part of the country where Olamide is considered “the king of the streets”.

Ghost Mode won Best Collaboration at that year’s Headies Awards.

Zlatan Ibile

Recently, Zlatan Ibile was seen in a viral video praising Olamide for helping his music career and many others without bragging about it.

“My song, first song, he called me on the phone on Instagram, took me to another state. Until I recorded, I didn’t think I was going to record this song. He changed my life, it changed my career until today.

Although Zlatan Ibile sang before he met Olamide, his breakthrough came when Olamide starred in “My Body”. This song was so big and you would think it gave the singer the inspiration to keep going louder.

He has released more hit songs since then.

Portable

Portable and Poco Lee in Zazoo Zehh's music video
Portable and Poco Lee in the Zazoo Zehh video.

You may not know the name “Portable”, but it is impossible for you to be aware of the news of the Nigerian music industry and you do not know “ZaZoo Zehh”.

Portable is one of those street singers who has been doing his own thing for quite some time but with a small fan base on his social media platform. It only took one verse from Olamide on a remix of the song for Portable to become a national sensation.

Usually, his affiliation with the sole boss of YBNL has opened many doors for him with major artists in the industry as well as music promoters.

Conclusion

In today’s Nigerian music industry, it is impossible to talk about living legends without mentioning Olamide’s name, mainly because of his talent as a musician and also because of his ability to spot talents and bring them to life. feed until they grow.

to be called ‘king of the street’ to make kings in the street, Olamide is a force in the industry.

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