RGV Sounds: Brownsville Multimedia Artist Creates Rap Songs, Music Videos, Builds Individualistic Brand
RIO GRANDE VALLEY, Texas (ValleyCentral) — Hundreds of miles from home, a Brownsville resident drives through the busy streets of San Antonio, not for a vacation or to see family, he’s there for work.
Wallo2k often finds himself away from Brownsville for work. He is called upon by artists across Texas to direct and shoot music videos as they elevate their music careers and he elevates his status in the music industry.
The Brownsville native started venturing into music in the late 2010s when he started his rap career under the name Plxy.
“I wanted to be serious about my music right away, but I realized I had to deal with things professionally and learn how things work,” Wallo2k said.
His first singles were released in 2019 with local producers creating the beats while Wallo2k wrote the lyrics in the studio.
In 2020, Wallo2k spent a lot of time working on their music and released 17 singles and a full album.
He immediately drew attention to tracks like “Jane”, “Day N Nite” and “Internet Love”.
Wallo2k crosses several hip hop genres on their songs, displaying trap beats on some while displaying more melodic beats on others. Some of his lyricism even falls into the classification of conscious rap.
His first album, All Starreleased in December 2020. It was entirely produced by Slimeaco, an up-and-coming Ukrainian producer who contacted Wallo2k to make the album with him.
“He had heard some of my other stuff and was impressed, so he suggested we collaborate,” Wallo2k said.
The album contains a clear mix of the hip hop subgenres that Wallo2k ventures into and even features a Spanish song, “Featurr”.
He continued making music in 2021, with most of his six tracks being Spanish mumble rap.
Wallo2k also creates illustrations for its releases. He takes a simplistic approach to designs and opts for colors that “pop”, which he says is slightly due to his partial color blindness.
There is a slight Vaporwave theme seen on some of his 2020 singles, a style Wallo2k enjoyed at the time.
While releasing this music, Wallo2k was also working on producing music videos for a variety of artists.
Musicians, mostly of the rap variety, call on him to shoot their music videos and create visual art from their tracks. He has created videos for rappers from RGV, Houston, San Antonio and various other areas.
Wallo2k goes by the name PlxyTV for the company, which he says is his way of working in the music industry without having to rely solely on creating his own songs.
“You have to do something that sets you apart and makes you unique,” Wallo2k said. “For me, building this brand and making music videos is how I can work in the industry and still maintain a fan base for what I do.”
PlxyTV is part of a trend of artists who are autonomously building a brand around their names because they do more than just make music.
“The next artistic level is artists who can design, produce and record with those who can make their own music videos, covers and everything,” Wallo2k said.
Wallo2k cited fellow local artists Bakri and GodBlessTheKid who are following a similar path in the music scene. He says it may take a while for that individualistic mindset to kick in, but expects it to work for those who stick with it.
Music videos created by PlxyTV typically use common themes found in rap videos with layers of effects applied over the video in post-production.
Some videos produced for the channel are more traditional in the genre, such as “fathers and mothers” by Big Macky, which features the rapper flexing money on screen while people dance in the background as filters and shots of people taking drugs flash interchangeably.
Others are a bit wackier, like the video “rollin with them” by London Blvd. This music video is a blur of static, color shifts, car rides, and anything they might fit into its 2 1/2 minute runtime.
The most-watched video he’s produced,”kawaii life” by Italia, who is also from RGV, reached 21,000 views on YouTube.
With several people using Wallo2k to create music videos for them, he is excited to continue to grow his brand.
“It really feels like a jack of all trades, but a master of none,” Wallo2k said. “I still need to learn how to produce my own beats, but that’s about all I have left to do.”
Wallo2k is looking to one day start his own record label to continue working with other artists in any way he can. He constantly books recording videos for various artists and always plans to create more music in the near future.
The Rio Grande Valley is full of musical talent worth showing off. If you know a musician or band that should be featured on RGV Sounds, email KVEO-DigitalDesk@nexstar.tv.