Sterling Gospel Music Awards returns to the physical stage | Entertainment
Back in full force after two years virtual, the annual showcase of the Sterling Gospel Music Awards (SGMA) takes center stage, live on the physical stage at a new location in Kingston on October 8. The Ambassadors on Hagley Park Road have been named Sterling’s new home.
In accordance with national COVID-19 protocols, the annual gospel awards show was forced to pivot its ‘Grammy-style’ red carpet event to television and radio in 2020 and 2021, with a record of more than one million people tune in every year.
Founder and event organizer Basillia Barnaby-Cuff expressed her excitement about the show’s return to the physical stage and shared what the show truly means to her.
“The Sterling Awards are not just an event for me, but a passion that drives me to ensure excellence encompasses all aspects of our execution each year. From a small church hall in Mandeville in 2017 to the recording more than 1.2 million people listening to our television and radio broadcasts at the height of the pandemic, Sterling continues to deliver unparalleled excellence As we prepare for year six, my vision is to making Sterling a globally recognized brand and household name, something people can look forward to every year. This year we are so excited to see everyone in person and on October 8th they can look forward to a wonderful evening of excellence, as usual, in terms of production and moving music.
The show, dubbed the “Caribbean’s Premier Gospel Community Awards Ceremony”, continues to support creativity and recognize outstanding contributions to the gospel music industry in Jamaica. This year’s sixth edition is no different and will also incorporate Jamaica’s 60th Diamond Jubilee celebrations with a focus on excellence in the industry over the past six decades.
Part of the program will honor veterans, outstanding contributors to the industry, with a special award for demonstrating excellence in musicianship.
The series of events leading up to the SGMA included the official media launch on September 15 and will also include an All-White Lyme nominee on Friday October 7, and finally the long-awaited red carpet awards ceremony on Saturday October 8, preceding the ceremony live the same evening.
The event organizers have also made special arrangements to accommodate ticket holders from its 2020 staging, who unfortunately had to resort to the virtual platform due to the COVID-19 pandemic.
In a public service announcement posted via their social media, the SGMA planning team said: “We are grateful that in 2020, just before the pandemic hit, you intended to celebrate with us. this year’s staging. Unfortunately, this has not been the case, and we thank you for your understanding over the past two years, as we have eagerly awaited the return of physical staging. For our 2022 staging, your ticket remains valid and we would be delighted to have you with us.