Tencent Music Entertainment Announces China’s First Digital Music Industry Commemorative Trophy
Announced quarterly, the Digital Memorial Trophy aims to honor individuals and groups who help promote industry progress and create social value through music. TME created the trophy to show its gratitude to music creators, professionals and music lovers, encouraging people to continue creating valuable content and initiatives for the entire industry.
TME announced a total of 11 trophies in the first batch. A trophy went to by Leslie Cheung legendary concert video, which has been remastered with advanced AI technology to bring back the passion and memories of 22 years ago for fans. A trophy was awarded to the first group of TMELAND users, celebrating their efforts to create a new virtual musical world with TME, while another was awarded to 141 artist groups, who jointly produced a concert relay live online eight hours. Each participant of the “Shape of Music” project was nominated for their goodwill in charity. In addition, several independent musicians received honors for their high-quality musical creation works. Inspired by vinyl records, the design of the trophy incorporates TME’s leading digital collectible technologies, which will make precious moments memorable forever.
The digital commemorative trophy represents TME’s continued dedication to energizing China music ecosystem. On May 17, TME announced its financial results for the first quarter of 2022. TME reported solid 17.8% year-over-year growth in subscription revenue, with a record number of more than 80 million users paying. Behind this strong performance, TME continues to focus on its dual-engine content and platform strategy and innovate around the four pillars of its music entertainment experience: listen, watch, sing and play.
As a leading actor in China music industry, TME will continue its dedication and commitment to social value, creating momentum for long-term success and promoting the healthy development of the music industry.
About Tencent Musical Entertainment Group
Tencent Music Entertainment Group (NYSE: TME) is the leading online music and audio entertainment platform in China, leveraging the country’s highly popular and innovative music apps: QQ Music, Kugou Music, Kuwo Music and WeSing. TME’s mission is to use technology to elevate the role of music in people’s lives by enabling them to create, enjoy, share and interact with music. TME’s platform includes online music, online audio, online karaoke, music-focused live streaming and online concert services, allowing music fans to discover, listen, sing, watch, play and socialize around music. For more information, visit ir.tencentmusic.com.
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