UMG’s Bravado acquires North American rights to The Beatles

Bravado secured North American merchandise rights for The Beatles, marking the consolidation of the band’s merchandising business and its catalog of music recorded as Universal Music Group.

In the new partnership agreement, Bravado will develop new Beatles merchandise opportunities in retail, licensing and e-commerce in North America. Together with Apple Corps., the two companies will aim to expand The Beatles’ presence in the United States and Canada by leveraging the company’s retail/licensing partnerships and e-commerce network “to energize direct-to-consumer efforts,” as the press release states.

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“Bringing The Beatles back to Bravado was a top priority for me – not just as a fan of their music, but as someone inspired by the creative and cultural impact they continue to have in the world,” said Matt Young, president of Bravado. . “The responsibility of representing such an iconic and beloved brand is not beyond me and we look forward to working with Jeff Jones and Apple Corps. team to continue bringing the vision of The Beatles to life.

Bravado’s new online Beatles store will be available starting today at

+ Warner Chappell Music and China-based social and content platform Kuaishou entered into a new licensing agreement to make WCM’s music catalog available on Kuaishou products worldwide.

Kuaishou has seen significant success in overseas markets with apps like Kwai in Latin America and MENA and SnackVideo in South and Southeast Asia. As part of the agreement, music from Warner Chappell will be available for use on these platforms.

Natalie Madaj, WCM’s Senior Vice President for Global Digital, said, “As the digital ecosystem continues to evolve in exciting new ways, social sharing apps like Kuaishou are changing the way people experience and discover digital. music worldwide.We are very proud to partner with the team to bring our catalog of songs to Kuaishou’s committed user base and talented music creators.

Calvin Liu, Head of Overseas Partnerships and Communications, added: “We are always looking to partner with innovative music companies and this deal with Warner Chappell will give our millions of users access to new music. to express themselves on our Kuaishou platforms.”

Tuesday August 30

+ CBS News Senior Cultural Correspondent Antoine Mason will receive the “SummerStage Icon” award at City Parks FoundationBenefit’s 2022 fundraiser on September 29. The ceremony, of course, will take place at SummerStage in New York’s Central Park.

Mason will be recognized for “his significant contribution to arts and culture and for his lifelong dedication to New York’s parks.” From 2019 to 2021, Mason served as a co-host of “CBS This Morning” and prior to that, he was a co-host of “CBS This Morning: Saturday” for seven years. He has interviewed six US presidents and various senior federal officials, but the journalist is perhaps best known for his interviews with high-profile musicians, including Bruce Springsteen, Elton John, Aretha Franklin, Adele, Lady Gaga, Paul McCartney, Cher , Mick Jagger. and Keith Richards.

The NYC Green Relief & Recovery Fund will also receive the “People and Parks” award for “helping to transform New York City with their extraordinary contribution to managing New York’s parks and open spaces in times of crisis.” To help make the most of open spaces during the COVID-19 pandemic, a collective of national, family, corporate and community foundations have launched the NYC Green Relief & Recovery Fund to meet the most urgent needs. faced by city parks while stimulating policy makers to address systemic challenges and ongoing policy concerns. According to a press release, the NYC Green Relief & Recovery Fund has raised over $8.4 million in funding.

The event will also include performances by Sheryl Crow and Nile Rodgers & Chic, with other special guests to be announced.

+ UTA signed a country artist Tyler Hubbard for representation in all areas. The singer-songwriter rose to fame as one half of country duo Florida Georgia Line, and he recently launched his career as a solo artist.

The new partnership is designed to help the musician find new opportunities in live touring, brand partnerships, film, television and more. Hubbard is managed by Borman Entertainment.

Hubbard, who will join Keith Urban for “The Speed ​​Of Now” world tour starting in September, recently released his debut project, “Dancin’ in the Country.” Although he and his FLG partner Brian Kelley have not confirmed they are taking a break from the band, both are working on solo music.

+ WME promoted four team members to agent positions in the contemporary music and touring division: Justin Edwards, Mary Hannon, Phoebe Holleyand Matt Smith.

Edwards, whose career with WME began in 2017, currently manages the Revivalists and the Main Squeeze, alongside their teams of WME agents, and oversees bookings for over 75 festivals for the agency. He specializes in booking WME’s alternative/rock/indie clients at festivals across North America and his goal is to grow WME’s contemporary music presence in Nashville.

Hannon began her career at WME in 2016. She worked her way up to the country music division at WME’s Nashville office and in 2020 moved on to work for the co-head of hip-hop and music. R&B, Caroline Yim. Hannon is focused on booking WME’s roster which includes Anderson .Paak, DOMi & JD Beck and many more.

Holley originally joined WME in 2019 and began working with Lucy Dickins (now Global Head of Contemporary Music and Touring) in early 2021 with clients Knucks, Abra Cadabra, Ruti and others. She is currently based in the Beverly Hills office.

Smith joined WME’s London office in 2018 as an assistant. In 2021 he was promoted to trainee agent working with Steve Hogan on tours for clients such as Peggy Gou, Eric Prydz, Madeon, Porter Robinson etc.

+ Elektra Entertainment promoted Katie Robinson as the new senior vice president of the marketing division while Adam Ruhmer was promoted to Senior Director and Head of Digital Marketing. Based in Los Angeles, Robinson and Ruehmer will both report to Elektra co-presidents Mike Easterlin and Gregg Nadel.

Easterlin and Nadel added, “Over the past three years, Elektra and our artists have benefited greatly from Katie’s expert approach to marketing. From start to finish, she treats each campaign with an unparalleled level of passion and care, connecting artists with their fans in authentic and innovative ways. Adam is undoubtedly one of our rising stars – he is deeply rooted in the culture and will continue to experiment in the digital space to come up with strategies that move the needle. We are thrilled for Katie and Adam for these well-deserved new positions.

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