Video Music Awards Adds Best Metaverse Performance Category for In-Game Concerts

Video Music Awards Adds Best Metaverse Performance Category for In-Game Concerts

MTV’s Video Music Awards are coming up very soon, and it looks like they’ve caught the attention of the gaming community in the process. The company has announced that it is adding a brand new category to its annual awards show, Best Metaverse Performance. For those unfamiliar, these performances take place in a virtual setting, and in recent years have taken off in some video games. Nominees for it include music industry heavyweights such as Ariana Grande, BLACKPINK, BTS, Justin Bieber, Charli XCX and Twenty One Pilots.

As we’ve already mentioned, these performances took place in a virtual setting, with Arianna Grande’s Rift Tour taking place at fortnite, BLACKPINK concert at PUBG Mobile, The appearance of BTS in Minecraft, Charli XCX concert in Roblox, Justin Beiber’s appearance on Wave and Twenty One Pilots’ performance in Roblox. It’s important to note that the majority of the performances in these nominations actually take place in a video game. Fortnite, PUBG, and Roblox are presented here in a prominent setting, and it’s also worth noting that these are live service titles, making this one of the best possible titles to hold such performances.

Whatever your opinion on it, it’s definitely something that draws more attention from the gaming community and the music community to the event as a whole. Furthermore, it is also a potential attempt to attract younger and younger audiences to watch the show. Historically, the Video Music Awards have been one of the most anticipated shows of the year. While the same can’t be said for the past few years, it looks like MTV will continue to push it as much as possible.

The MTV Video Music Awards will air live from the Prudential Center in New Jersey on August 28.


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